Why do your key people need to be confident talking to camera?
According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago and 76% of businesses state that video has yielded a good return on investment. 74% of users who watched an explainer video about a product subsequently buying it.
We all know that people like people, they like to connect and they need to trust before they buy. A good corporate video enables people to connect and relate to your company and your product. When a prospective client sees that video snippet of someone confident talking to camera they can build an instant rapport that the written word cannot always do.
People learn in different ways and the key part of any promotional material is to include great content that educates. Whether you are teaching someone why they need your services or how they can use your products, your basic content creation goals will all boil down to educating a targeted audience.
So knowing all of the above why do so many business owners and key people in organisations have a strong fear of putting themselves in front of the camera and creating this critical content?
We constantly talk to senior managers and CEOs and when we ask them if they feel confident talking to camera they cringe, shake their head or give a resounding ‘ No’!
This lack of confidence can not only hold back the individual in their career progression but also means that the key people who need to be connecting with your prospective clients are not able to suitably represent your business.
Our tailored Be Confident Talking to Camera course ensures all delegates have the required confidence level to come across confidently and authentically on video and connect with their audience.
We will cover:
Having the right mind-set before you even get onto stage or the camera switches on
How to have fun when you’re up there and how to get across your personality
How to feel total confidence and at ease when talking to the camera
Ensuring you get your message across and making sure both you and your audience enjoy the experience
Projecting confidence to your audience and enabling them to connect with your message
The importance of having clarity on the purpose of what you are saying and what is really important to you
Simple techniques to ensure that you communicate with all of your audience and know how to use your language to the greatest effect
Letting go of any limiting beliefs that hold you back and remove past experiences to enable you to move forward
Understanding a simple formula for keeping audiences engaged
How and when to use the power of the story within your talks and presentations
Modelling others and yet keeping an authentic style
Portraying the right image on camera
Review techniques that enable them to feel comfortable learning from their performance and giving self-feedback so that they are able to take this forward with them
This can be run over one or two days with the two day option resulting in a 5 minute video being produced by each delegate.
Delegates will have multiple opportunities to present to camera and improve their confidence and delivery so that they ultimately feel confident talking to camera and getting their message across.
Please also note that intensive one to one coaching is available on this subject.
To have an initial conversation about your business or personal needs in becoming confident talking to camera please contact Jo or Andy